Track Brand Dominance at Fixture Level
Measure brand share, supplier presence, and category distribution by facings and linear space. Quantify shelf dominance and validate strategic merchandising decisions with precision metrics.
What You Can Track
From brand share to supplier presence—quantify shelf dominance with objective metrics that support negotiation and planning.
Brand Share by Facings
Calculate what percentage of total facings each brand commands. Compare across stores, fixtures, and categories.
Brand Share by Linear Space
Measure shelf real estate in centimeters or inches. Understand if brand dominance matches physical space allocation.
Supplier Presence
Track supplier share across categories. Validate supplier agreements and support contract negotiations with objective data.
Category Distribution
Understand how shelf space is divided across product categories. Identify overweight or underweight segments.
Store-Level Variance
Compare share across locations. Detect stores where brand presence deviates from strategy—or from contract terms.
Trend Analysis
Track share changes over time. Measure impact of new planogram sets, range changes, or promotional activity.
Why Share of Shelf Matters
Shelf dominance drives sales. Brands with greater share capture more impulse purchases, block competitors, and command premium pricing.
Strategic Positioning
Dominant brands with high share win consumer attention, block competitors, and set category perception.
Supplier Negotiation
Validate shelf space agreements with objective metrics. Prove compliance—or renegotiate terms backed by data.
Fair Competition
Ensure no brand monopolizes premium space unfairly. Maintain category balance and consumer choice.
Real-World Use Cases
From contract validation to competitive analysis—share of shelf metrics drive better decisions.
Validate Supplier Agreements
A supplier contract guarantees 30% category share. ShelfMind shows actual share is 22% across 40 stores. Renegotiate or enforce compliance.
Competitive Benchmarking
Compare your private label share against national brands. Identify categories where private label is underrepresented—or overweight.
Measure Launch Impact
A new planogram allocates 15% share to a premium brand. After rollout, actual share is 18% in metro stores but only 9% in regional—execution gap detected.
Optimize Category Mix
Organic products command 40% of facings but only 22% of sales. Reallocate space to high-velocity conventional SKUs and protect margin.
Built for Your Team
Whether you're managing categories, negotiating contracts, or analyzing performance—share metrics inform every decision.
Category Managers
Optimize brand mix, validate supplier agreements, and support range decisions with objective share data.
Suppliers & CPG
Prove your brand deserves more space. Negotiate with objective metrics and validate contract compliance.
Retail Leadership
Track competitive positioning, measure private label penetration, and drive strategic category decisions.
Ready to quantify shelf dominance?
Stop guessing who owns the shelf. Measure brand share, supplier presence, and category distribution with precision.